'Mr Howard said he did not believe the ads implied that Australians had bad manners.
"I think watching that young girl walking up the beach, I don't think there's anything bad mannered about that," he said.
"I think it's a very attractive image and I don't think people will see that is in any way bad mannered, quite the reverse."'
Absolutely. Use a shot of a girl walking up a beach to sell something. Now there's a novel idea.
(Stereotype subversion rules. Image from here.)